Vini Mota

Working at the intersection of design, AI, and early-stage investment, partnering with founders to shape and scale AI-first products from idea to market-ready.

Spearheaded design initiatives for esteemed global clients, blending creative vision with strategic thinking and hands-on execution to redefine digital product possibilities.

• Led and executed high-impact design initiatives for esteemed global clients including Nike, Google, MetLife, and Singlife, driving innovative digital product solutions.
• Directed and empowered multidisciplinary design teams, fostering exploration of cutting-edge solutions and elevating the overall quality of digital product design.
• Seamlessly integrated creative vision with strategic thinking and hands-on execution, ensuring successful delivery of complex digital products from concept to launch.
• Drove the evolution of design systems and processes, enhancing team efficiency and consistency across diverse projects and client engagements.

Guided teams in developing diverse digital products, notably leading a critical mental health platform project for the Singapore Ministry of Health.

• Led the end-to-end design and development of a mental health platform for the Singapore Ministry of Health, significantly supporting population well-being during the pandemic.
• Managed a team of designers, balancing strategic oversight with hands-on design contributions to ensure project success and high-quality deliverables.
• Guided teams through the development of diverse digital products, ensuring alignment with user needs and strategic objectives.
• Implemented design processes that facilitated efficient project execution and collaboration across multidisciplinary teams.

Led the design for Virgin Mobile's launch of Dubai's first "digitalfirst" telecom, creating a compelling and functionally seamless product that pushed the entire local telecom industry.

• Spearheaded the design and launch of Virgin Mobile's "digitalfirst" telecom product in Dubai, establishing a new benchmark for the local industry.
• Managed the entire product design lifecycle from comprehensive research and wireframing to final execution, ensuring a compelling and seamless user experience.
• Collaborated closely with cross-functional teams to integrate innovative digital solutions, contributing to a groundbreaking market entry strategy.
• Drove user-centric design principles to deliver a highly functional and intuitive product, significantly impacting early market adoption and user satisfaction.

Led the development of multiple digital products, leveraging research and prototyping to deliver data-driven solutions aligned with user needs and business objectives.

• Directed the development of numerous digital products, translating complex user needs and business objectives into intuitive and effective design solutions.
• Utilized extensive research and rapid prototyping methodologies to inform design decisions, ensuring data-driven outcomes and optimized user experiences.
• Fostered strong collaboration with stakeholders across various departments, aligning product vision with strategic business goals.
• Implemented iterative design processes that enhanced product functionality and user engagement, contributing to successful project deliveries.

Crafted unique brand experiences for local and global clients, working across diverse digital and physical installations, including an entire Innovation Center in Abu Dhabi.

• Designed and delivered culturally diverse brand experiences for a broad portfolio of local and global clients, enhancing brand presence and user engagement.
• Contributed to the development of a wide range of digital products, from websites and mobile applications to immersive physical installations, including an Innovation Center in Abu Dhabi.
• Collaborated with cross-functional teams to translate complex concepts into tangible, high-impact design solutions.
• Applied a hands-on approach to design, ensuring meticulous attention to detail and alignment with client objectives.

Played a key role in establishing and expanding the digital department, delivering creative digital solutions aligned with business needs and supporting client acquisition.

• Instrumental in building and scaling the digital department, contributing to a significant expansion of the agency's design capabilities.
• Provided essential support for high-stakes client pitches, helping secure new business by presenting innovative digital solutions tailored to client objectives.
• Delivered a range of creative digital solutions that consistently aligned with core business needs, enhancing client satisfaction and project success.
• Collaborated closely with cross-functional teams to ensure seamless integration of design strategies with overall content and advertising initiatives.

Led the creation of digital experiences for local and global brands, focusing on delivering creative and interactive campaigns that improved user interaction across platforms.

• Spearheaded the design and implementation of engaging digital experiences for a diverse portfolio of local and global brands.
• Developed and executed creative and interactive campaigns that significantly improved user interaction and engagement across multiple platforms.
• Collaborated with multidisciplinary teams to ensure the seamless delivery of high-quality digital products from concept to launch.
• Applied advanced interaction design principles to optimize user flows and enhance overall usability for complex digital solutions.

Focused on crafting functional and feasible websites and digital campaigns in the early stages of career, setting the foundation for a hands-on design approach.

• Designed and developed a variety of functional websites and digital campaigns, establishing foundational skills in digital product creation.
• Collaborated effectively with development teams to ensure design decisions were technically feasible and aligned with project requirements.
• Applied a hands-on approach to design, contributing directly to the execution of digital assets and user interfaces.
• Gained early experience in understanding the interplay between design aesthetics and technical implementation, fostering a holistic design perspective.